The Amorati Guild
The Amorati Guild
There is a particular bewilderment…
When she chooses another man—or worse: when she chooses to remain single.
Female friends have told you, throughout your life, that you’re amazing.
It’s true: you do almost everything right.
Still, she slips simply through your grasp.
Was there something I could have said or done? you ask. Something I said or did that I should have held back?
You know these thoughts are futile.
It was something deeper—something about your way of being—that had her slip away.
In the whole vast fabric of space-time, something in you just wasn’t ready. And this is not so easy to fix.
There are many many women in this wild world…
Though from what I can tell, most men’s love lives are a catalogue of conquests that fall too easily, who fail to stretch you to a certain place,
and, perhaps once every few years or so, a miss with a Goddess who tears you apart.
When a beautiful woman’s heart, soul, or womb makes a decision he can’t control, the average man turns on all women with fury: the strike to his self-worth cuts deep.
Other men, in contrast, turn in on themselves, and ask how they can improve. Dust it all off, and shape up for the next battle royale.
Rejection makes some men shy around love. It leads others to over-compensate in business, in politics, or at the gym. Many turn to healing, meditation, self-development—as if the worthiness you concluded you lacked when she didn’t choose you is lost and needs to be saved.
Many men quiet-quit the attraction dance. They spy on those still trying from the rafters, or disappear from society for months. Build a new sense of self but in private, praying their two-week vacation will yield the missing fruit of intimacy and pleasure.
As the years tick by, the biggest doubt ferments. Of that elevated sort of love—that sublime connection you sensed was possible since you were young—you ask: when is it ever going to happen for me?
It is not easy to straighten one’s spine when plagued with such a question. And a man’s efforts at building a life remain weak, when there’s no answer to the love question in sight.
But the answer isn’t more work: it’s recognising that, despite everything, you are already the man. It’s finding the way to live accordingly.
Today, a number of men, diverse, of all ages, from various cultures and of every continent, are emerging from the grey. From beneath their towering in-trays, their self-improvement plans, from hiding in plain social sight; from hard-fought exits, sucker-punch divorces and—worst of all—years of expensive compromise, the Guildsmen are claiming a once-in-a-decade reinvention, a fierce final stab at a global summer… to feel the throb of life in their veins once more.
This journey was inspired by women, but ventures beyond women.
It is about integrating the joys of libido. A bohemian way seeing. And of living full-out before the fall sets in.
After all, it’s a spiritual connection to a man’s own essence that answers the riddle:
What do women really want?
There is no ‘missing piece’.
But there is a name for what you’re seeking to uncover. And a place where men gather to practice it, as a way of moving through life.
What is a Guild?
If this message beats in sync with your heart, you are already the kind of man women want.
This isn’t about becoming worthy. It’s about living from that conviction—now.
Most men’s work dangles a carrot: “achieve a little more growth and you’ll finally be ready.” We reject that. The Amorati Guild presupposes you’re already realised. The path isn’t achieving worthiness—it’s embodying the man you already are, and untangling the subtle ways you betray that truth.
This is post self-development men’s culture. Not fixing. Living.
The Amorati Guild is for men who embody the Amorati archetype—men who want to rise together as a brotherhood, to reclaim art, beauty, and culture in a world that's forgotten them.
They're men who sense that their unrest has two sides: a longing to create something beautiful in the world, and a longing to understand love and women on the deepest level.
fThe earliest guilds date back a thousand years—long lineages of artists, professionals and craftsmen. A Guildsman’s dedication would last forever: his activity entwined with his identity, his devotion an expression of his character.
Think of the Writer’s Guild or the Artist’s Guild.
Even your handy local plumber would have secured his know-how from somewhere.
While every generation contains its apprentices, journeymen, and masters, every member of a guild recognises we owe our fortune to a deep line of practitioners who have taken our collective craft to where it is today. Without our chosen ancestors, from where would we draw strength and togetherness? We would wander in the fog without guidance, inspiration, or seeing the clear way. We would perpetuate our isolation.
Bringing our Guild tightly together, we ensure the art and values so central to our identity—the practice of loving women courageously; the experience of unfolding a culture—stay alive for generations to come.
We did not invent the Amorati archetype. We simply named a quality of masculinity that’s been around as long as literature. Some say we resuscitate the traits of the lover. No: we aim to bring back the entire Symposium. This is more than emotional healing: this is philosophy, intoxication, fortitude, grit.
The Amorati Guild is where we practice the Vita Amorata. This starts with looking out to a better horizon, and working with the challenges of sharing our lives with women. It ends with us continuing to offer the fine art of romance as a gift to the world: to our wives and to our lovers… to model and demonstrate for our children… and as we infuse our most elevated sensibilities in all the work, leadership, and hobbies we pursue.
All this comes as technology accelerates and hollows our connection to beauty and each other, and as political forces on both sides look to claim the identity of who men can be. Needed are leaders who draw from a deeper well… and dedicate themselves to what’s ultimately significant.
By this point, you’ve no doubt self-selected as an antidote to the imbalances of the world, you’ve begun in earnest on your work: releasing; deep breathing; screaming and smashing pillows dressed as your mother’s or father’s effigies; seances in the jungle with ‘healing plants’. But still you remain hungry.
This is not a sign of needing to go deeper, or that you’ve failed to dislodge the primordial trauma. It’s about knowing how to live. And orienting a life around culture. Men need a place to gather around beauty, literature, eros, philosophy, danger. The Symposia of the Greeks; café culture and the literary Salon… before the university divorced high thought from lived adventure. The Guild is a space in which growth doesn’t mean improving yourself—growth happens a by-product of living as art.
Sure, within the Guild we provide you a vast array of tools—mentoring, coaching, embodiment, healing, esoterica—and all sorts of relationship tips. The right support in the right place is necessary. But more than anything, the Guild serves you as a hotbed as you undergo a personal and a lifestyle reinvention. This is not about becoming worthy: we hold no view of self-deficiency here. Self-love is built into knowing beauty.
While diverse, there are two things that unite all our members. The first: hunger. The feeling in your bones that you must pursue a life of beauty. Which is to pursue a life of truth. And you will move towards this horizon at all cost.
And the second: the desire to enjoy this path with good guidance and good company.
The Amorati Guild is guided by two men who’ve dedicated their lives to offering just that.
The Men Who Will Guide Your Reinvention
A generation shaped by a literary voice.
I once stood on stage and said the following—and a whole row of women’s mouths hung agape: over a hundred men worldwide have our logo inked on their arms, their backs, or their chests. What a sign your life has been reoriented by a philosophy you do not want to forget!
Here’s another little factoid most of you don’t know: Zan’s book has almost sold 100,000 copies.
He did not achieve this by selling a hundred to every die-hard fan, grifting his way up the Times’ bestsellers, or taking the armchair (yet) on Oprah. Half the traction has come through men giving it to friends with a knowing wink. The other half comes from a network of women, passing it to each other with the secret: how the’ve been seen by the book in ways they’re dying to be seen by us.
And there’s more to come.
As our sense of mission heats up, starting 2026, there will be just three ways to get access to Zan:
- Through his high-ticket 1:1 ‘Gunslinger Coaching’
- The What Would Zan Do 5-day Retreat
- The Amorati Guild
No more open-doors conferences, or low-cost membership calls. No other way to interface with him.
Over the next year, Zan will double-down on his second and third books. The Guild is where you stretch his thinking in real time—Guild members gain fragments of his latest work, and your questions and experiences will help shape it.
During the Guild’s four live quarterly retreats, Zan will walk you through new perspectives and frameworks. These include exercises with women that can’t be taught online, philosophical wrestling with your life’s biggest questions—debriefed in good cheer with the evening’s whiskey or wine.
Read on to see where Zan will take you over the next twelve months: from high-summer at the beach to Casanova’s Venice, this is a worldwide journey that will have you experience the gravity of time and place, and imprint the bohemian spirit into memory and bone.
I quit everything a year before a major milestone, and threw my life and every resource to these teachings. Fourteen years later, the old self thinned into vapour, I offer you an unorthodox route to re-embody your fundamental creative aliveness.
If Zan presents urgency and a literary life vision, I offer you a map and a method to uncover it. This is profound psycho-spiritual exploration that we do in the midst of daily life, leveraging our desires and our attractions as fuel as we grow into greatness. Sure, I’m here to gather and trouble-shoot ways to navigate your relationship patterns and ramp up your dating. But my work is about you cultivating a psyche that will embody the spirit of the Amorati more deeply. A vaster container.
I quit everything a year before a major milestone, and threw my life and every resource to these teachings. Fourteen years later, the old self thinned into vapour, I offer you an unorthodox route to re-embody your fundamental creative aliveness.
If Zan presents urgency and a literary life vision, I offer you a map and a method to uncover it. This is profound psycho-spiritual exploration that we do in the midst of daily life, leveraging our desires and our attractions as fuel as we grow into greatness. Sure, I’m here to gather and trouble-shoot ways to navigate your relationship patterns and ramp up your dating. But my work is about you cultivating a psyche that will embody the spirit of the Amorati more deeply. A vaster container.
Inside the Guild, I’m developing four pillars of intellectual property that exist nowhere else in the men’s work sphere—frameworks that give Guild members a tangible, felt advantage in presence and impact:
-> Beyond embodying sexual energy: how to transmute erotic shame, your taboo and secret fantasy lives, into liberated presence and creative power.
-> Dismantling the conformity of modern travel: how to re-enchant the world so that transformative encounters actually happen on the road.
-> Inside the mechanics of the perception of beauty: how to leverage aesthetic wonder to experience deeply expanded states.
-> Integrating the public and the personal: embody your compassion for the human experience in your work and in your revolutionary contribution.
Where Zan’s teaching is live, spontaneous, and built on a deep but freewheeling spirit, my side of the Guild is methodical and structured—I support your embodiment over time through practices you can deepen with.
Here’s what we underline as you consider joining: we are not only teaching the Amorati Guild, but we are practicing inside it. You will be part of a unique kind of culture as it’s being generated, part of the legend of the Ars Amorata as it’s created in real time.
Both Zan and I have longed for the Salon scene of Montmartre during the Belle Époque, to be in the Montparnasse of the roaring twenties—places where virile minds gathered around visions and concerns, where everyone thrived from the effect of collective genius. We want to be caught up in what’s created: caught up in the heightened feeling of each encounter.
However this is not just about soaring heights, but bringing our visions to the ground. For most men that gravitate to our message, the whole journey is about coming to ground…
Enter The Guildsmen
Because the thing with Amorati, these self-claimed lovers of women, is they’re often light on their feet.
Peter lures Wendy off to Never-Land. But when it’s Christmas and the whole town’s white with snow, Wendy inside toasty by the fire, surrounded by family, the window locked, and all sup mulled wine amidst the festive decor and shiny wrapped gifts, it’s no time for the adventurer dressed in green to come in. He’s irrelevant in a world that moves on.
Every year he flies back and Wendy’s a little older: Peter stays the same age.
When I was a fledgeling Amorati I met a Wendy, and told her to run away with me. She thought about it for weeks.
‘I’m almost seduced by you,’ she said to me, as we sat in the front seat of a car she was driving. ‘But I can just about hold on’.
‘If only you were a little more in your body, owned your purpose a little more,’ she continued, ‘I’d have no physical choice but to give everything to you.’
Turns out, she chose another man.
Was there something I could have said or done? I asked. Something I said or did that I should have held back?
But I knew these thoughts were futile.
It was something about my way of being that had her slip away.
I was yet to find my singular, brilliant point in the vast fabric of space-time.
It is easy to charm a woman without a rooted sense of gravitas. She might like you, really, but she wouldn’t hitch her life to your occulted north star.
Years on, we’ve compressed the journey a man must take to uncover his gravitas—his rootedness, his urgency—into something we can pass on quickly and effectively. Far more quickly than the bruising ordeals we figured our way through, alone.
Sometimes, we pass this onto men while in the blazing heat of love’s battle.
Many of you tell us you can’t stay grounded with the women who truly blow you away. Well, the cure for your ungroundedness doesn’t lie in breathing down your legs or activating some hidden chakra. It’s a far more radical creative act of re-imagining your life mythically, and re-defining your entire sense of self as a pulsing animal, a dignified individual, standing in the annals of history.
Neither is this about you starting some journey from a beginner’s first step. Once you’ve reached a certain station in life, you gain internal conviction by plugging into qualities you already possess.
Hiding just beneath the surface where you’ve forgotten to look, beneath an accommodating smile or that little twitch—enclosed within the breath that catches when she steps into your physical space—lays a facet of your own attention that can amplify the intrigue of a moment, rather than bleed all chemistry out of it.
Whatever flinches, whatever pervasive self-stories separate you from your inherent grandeur, we can help resolve them. However you fail to maximise the power of your body or purpose, we will help you deepen.
In the Guild you will be challenged from that start to tell a different narrative about yourself, to feel the vibration of this re-creation in your marrow, and to enact this energy in your world. This is what we mean when we say our times call for a literary approach: a path where you turn yourself into art with the naked material you have, rather than perfecting another man’s abstract system.
Some men on this earth are uncomfortable to be around. Not because their manner is unattractive—not at all. Because it typically takes us aback to get close to such embodied male power.
An Amorati Guildsman has matched his lover archetype with his inner strength. He is unmoveable because he has deeper embodied insight about his worth, his desire, and his arrival on the earth.
The Guildsman does not worry about logos or tattoos because he knows real body art is a vibration that lives beneath his skin. Two such men recognise each other across a crowded room. Women feel your presence and they shudder.
I’m talking about you embodying a weight, a gravitas, that lets a woman know that if she did run away with you, you’d be stable enough to hold all of her.
Depth Beyond Charisma: What Creates This ‘Rooted Gravitas’?
- Embodied self-knowledge that doesn’t need external validation
- Mythic self-understanding (that your life is a meaningful story)
- Poetic seeing (you love beauty directly, for its own simple sake)
- Facing your deepest fears and shadows: about life, sex, and death
When a man finds his equal and opposite and her devotion lands on him—and no part of him denies or disbelieves it—it’s as if the whole world explodes into an infinity of shimmering atoms. True love reorients a man’s entire bodily sense of himself. What a ride—what a shock!—to know you are the ground it takes now to lead her.
Obtaining this sort of gravitas requires not a change in character, but a fundamental consciousness shift. From spending your life wondering what can I improve about myself to get what I want? to owning: who am I when I renounce all those old schemes of self-fixing?
To stand this way in the world requires courage, abandon, and a soul-making relationship to failure. And the maturity to realise you probably won’t become your greatest self alone. It takes support—a whole Guild, at times—to get you there.
The Guildsmen recognise that to stand up and live today—as already complete and ready—means leaving behind the self who felt comfortable living your life in constant apprentice or preparation mode. What if I offered you a year to stop telling the self-fulfilling story that you’re not ready?
No more near misses with the women who blow you away.
And when that haunting question: when is it ever going to happen for me? has been answered—she stands at your side, eyes aglaze, her whole being gushing in devotion—you are free to contribute radically to the world. No longer living or giving from obligation, pushing ideas, sacrificing today for future freedom. Instead: you can build a whole new world from overflow.
The Amorati Guild is for men who reject treating themselves as projects to fix and instead choose living mythically and poetically today—as already fundamentally worthy.
This is not about not becoming, but remembering and embodying.
Standing At The Threshold
I see you standing at a threshold.
Not broken. Not a beginner.
But standing at a window of reinvention. The cool winds of change on one side, your laptop and its saved content on the other.
Seriously: Guild members have built more than half a life. Health and wealth are looking good—location and legacy are open questions. It’s the relationship piece—the icing, the cherry, all that makes you love life—that’s the great unknown.
Here’s what we presuppose: if you’ve read this far, if this message flows in your veins, you are already the kind of man women want. You’ve simply lost touch with that conviction, or haven’t arranged for yourself yet the right way to live. Part of you has had its foot on the brake, waiting—for the right moment, the right woman, the right shirt? who knows.
The Guild says: stop waiting. Live as your true self, NOW.
Perhaps you’re emerging from a stretch in ‘monk-mode’. Toying with a sabbatical itinerary, approaching a major milestone, or sensing this is your last chance to roll the dice before the next decade’s goals and duties call. You might be looking to create space, to re-source yourself in fresh airs, to tend to the flame back home.
But you know if you don’t maximise your exploration of beauty now, the flatness could well endure.
Every adult man must face the dance of intimacy and isolation. One feels a certain pain in beauty’s absence… a woman-shaped hole, an itch, a burn to feel complete.
Where the boy mentality is to transform yourself into a ladies’ man to stop this inner angst, the Guildsman recognises this ache as the source of the very vulnerability that will make his future relationships all the more meaningful.
While romance is a skillset that can be polished, our view is that seduction is a way to reduce your ego and humble you, not a place to bolster your pride, make up for insecurities, plaster over the difficult relationship to your own aloneness, or fit in with some pack. Humility breaks you open to your greatness.
Most Guild members have circled our work for years, even applying the basics from books and courses—and saw that it worked. But when the relationship got complex, or she slipped away and turned her cheek, you reach a point where you have to hold your hands up and admit: you cannot see what you cannot see, and you’re ready to dig out whatever habit or story has made you lose touch with your inner freedom, and your inherent self-worth.
Guildsmen are typically uninterested in the spray-and-pray numbers games of youth, but a spider’s nest approach to building beloved community—maximizing the connections that already want to happen around you. The older we become, the more we recognize what we like. We find our seat of dignity. It’s about setting up your life such that the right connections naturally emerge.
This isn’t self-improvement. We don’t help you optimise, track metrics, or become 1% better each day. We do not create a hot-bed of accountability, pressure-washing you to ‘take action’. We presuppose you’re realised—and help you live accordingly. The Guild is for men who are well beyond today’s bro mentality and are ready to live poetically, dangerously, and from the heart.
You resonate with this worldview. Rest assured, when you step across the threshold you will be among dignified men.
The Company You’ll Keep
The Guild attracts men across 5 continents—from their late 20s to mid-60s—including entrepreneurs, tech founders, creatives, and professionals who’ve built meaningful careers. Some are corporate executives. Others run their own companies. A few are independent artists or consultants.
What unites them isn’t industry or net worth—it’s a quality of heart. They want more sexual energy and embodied force in their lives. They’re longing for a table of equals. And they’re ready to invest in transformation, not just information.
In whatever field they’ve experienced their success, these men’s private questions about desire, intimacy, and aliveness are rarely understood elsewhere. Some join to resolve dating and relationship challenges. Others come as much for the men’s community as the work with women.
The Guild is a council rare on this earth: members are more connected by hunger and heart than by qualifications or income bracket.
To make it clear, whatever the stage and phase they’re in, men who join the Guild:
- Are already building lives of meaning and adventure
- Possess a natural inclination for taste, beauty, and style
- Love women, and have felt that love since they were young
- Value authenticity and vulnerability—but, importantly, a sense of fun
- Treasure the excitement of great conversation, and test their insights whenever they can.
Guildsmen have moved far beyond the basic dating questions. They’re operating at a level where they see one’s drive and vitality—their sense of living and belonging to life—comes from their involvement in a larger culture.
One vision of that larger culture is what we invite you to now explore…
A Paradigm Beyond ‘Self-Improvement’
You never quite know when it will happen.
We belt each other with questions, stories, reframes, possibilities. We laugh and let it go, grab dinner, take a nap, meet for a drink, a nighttime stroll, and, in single file, as if to a metronome, descend the steps into a soft-lit club.
I cannot tell you how often I’ve heard it—I’m always in my head with the pretty ones, like a part of me gets tight, trying to keep control…
By the end of the night, something leaves them in a stupor:
I never believed in mystical things, they say. But when she threw her arms around my neck, I felt heat throughout my body, tingles from head to toe.
I’ve seen men rearrange everything in their lives after a feeling like that. Marry a girl from one country and transplant her to the next. Not that rearranging your life over a bit of chemistry is always a sign of wisdom. Or is it?
Shifting away from life in the mind, and putting your centre of gravity in the depths of your body, is one of the transformations on this path. All of us were formed by an educational model where philosophy, when taught, was done so in sterile classrooms, its passion and its import stripped out and neutered. Drinking was sent undercover off campus or into the dorms. Sex, in my schooling, was a biological problem we rather wished didn’t exist. And beauty—for the past decades—has simply slipped from the map.
In this world, vice and virtue became so mutually exclusive they’re never allowed to touch, let alone locate their opposite within themselves.
The Greeks saw things differently.
Men didn’t ‘work on themselves’ separately from living. The Symposium integrated what we’ve split: intellect and body, competition and friendship, pleasure and depth. This was the Salon of the ancients, where poetry was sung, rites were honoured, and Socrates would walk us up the ladder of love—transcending our mortal desires toward glimpses of eternal beauty.
Not that the Symposia were perfect: ancient vases show men vomiting into basins, wearing women’s clothing in drunken processions, and getting handsy with the courtesans (and each other). We’re not lurching toward some ancient ideal! Though when it comes to life wisdom, community, and opening new frontiers, the Guild refurbishes the Symposium’s spirit for our disenchanted age.
Four times a year, you will gather with Zan in archetype-rich places. Far from the Best Western conference room, you will wander the streets of cities that stir artists, beaches where bohemians have gathered for generations, and, to cap it off, the ultimate pilgrimage for any lover of women and of life…
4x Live Weekend Sojourns with Zan Perrion,
in 4 Locations Around the World.
Each weekend kicks off on the Friday. After settling into town, you come together with the Guildsmen for a catch-up and an orienting set of speeches. Then: a drink and a feast. As Saturday and Sunday begin, the talks deepen.
Some gatherings include exercises with women—embodied and experiential, not theoretical—where you find yourself in the heat of your patterns, loved and supported by the group. Other gatherings position you on the edge of your life’s trickiest questions, the rebirth process that feels stuck, and the sheer ache to create. Themes are wrestled with inside the group, wild truths are spoken, and Zan provides his gunslinger feedback on anything you need. Life stories unfurl.
Guildsmen are invited for more dinner and wine. Nocturnal adventures between yourselves. A 3am conversation has you reinterpret a whole chapter of your existence. Dawn on a bridge, the morning vapour—that beauty you’d chased all night, by her nature ephemeral, again slips through your grasp.
Monday, reclining in the spa, letting the lithium sink it into bone.
This is the view we challenge you to embody: what if these sojourns aren’t events you hope will change you, arriving with the attachment that something has to do the trick and rescue you from some misery… What if you arrived on the assumption that you’re already here, fixed, and resolved—simply devoted to your exploration, carving out further expressions of the good life?
4x Detailed Weekend Trainings,
Online, with Jordan Luke Collier.
As Zan takes you on a tour-de-force exploration of your lifestyle and your interactions with women, my four pillars support you in cultivating a more substantial inner robustness that will serve your intimate relationships, and your orientation to the rest of life.
My four Weekend Intensives walk you through concrete skills and practices to expand your awareness and embodiment in areas such as sexual energy, your perception of beauty, initiation and how you face darkness, and your influence in the world.
These four pillars are developed exclusively within the Guild, and I assure you: this is a route into the underbelly of our creative and erotic nature that you will not find in other paths! The fruit of these inner rituals we’ll do is that, with practice, you will feel a tangible shift in the presence and impact you bring to all of your human encounters. If Zan takes you to the festival, this is the dojo, the mirrored dance-workshop, where you will refine yourself as instrument, conductor, martial artist, lover.
This work is direct and experiential. All theory is provided online. Then, over the rest of the year, I’ll check on your progress with the practices, helping you nip, tuck, and deepen the effects.
Twice-Monthly Mastermind Calls,
Integrating and Deepening the Vita Amorata.
The kick-drum of the Guild is that, twice monthly, you will gather with Zan and I separately, via Zoom, to tackle the pressing questions of life. The integration of your training happens here: personal mentoring tricking down from the larger conversation on meaning, beauty, legacy, cultural impact.
We want to return to the heart of the Salon experience, and share it only with the most committed. The electricity when anything can be said at any minute, where your strangest ruminations can be aired and validated, and truth never before spoken finds resonance with the collective heart. Our intention for each monthly Salon is that you leave each time with insights you couldn’t have predicted—and even though you’re tired, the conversation is so rich you forget the hour. To get caught up.
Nothing in the Guild is finished IP, laid out, case closed, for your consumption. You are part of this creation in real-time. The future of everything Ars Amorata is determined in our very conversations, and you’ll be backstage with us drafting, re-drafting, on the fly.
The Guild is Open
Whenever You Need It
Crucially, between intensives and calls, the Guild is a bustling online space.
Daily engagement, questions answered, breakthroughs witnessed. The ideas you couldn’t capture, or that you want feedback on, written up in private, or re-recorded in a Guild-only voice-note.
No Recordings
Just like the symposia of Plato & Co., none of our gatherings, live or online, will be recorded. We want to intensify the sense of moment, presence, significance of the work we put our names to. Those who attend will take their experience with them. Scandals and mishaps will be etched into porcelain, to be unearthed some two-and-a-half millennia from now. Accounts will be written of the main points, sure. But no-one will ever capture the whole scene in words.
Every man in the Guild is a practicing Guildsman. You will have your place among us. There is no carriage-space for lurkers, little content for consumption. We made this choice deliberately to preserve the intimacy of the Guild, so you know you can bring everything without the cold empirical eye of the recording camera. I just sense gravitas grows in analog conditions. Gold can be spoken at any time.
Be There or Miss It.
This is it. Starting 2026, no more masterclasses. No online products. No short-term coaching groups. No drop-in calls. No Conferences for free.
The Guild is the only year-long container where you get Zan and I, in person and online, building this world in real time.
I’m sure you’re getting a sense of it: this is unique. Here’s the particular methodology…
The Art & The Practice
For a while, some of our readers felt confused.
As a band-of-brothers, a cultural enclave, are the Amorati playing a dating and relationship game? Or a philosophical purpose-and-meaning one?
For us, there was never a dichotomy.
Whatever force attracts us to women is the same force that wants us to create. As men, we are inextricably tied to three crosses in our lives: our desire for intimacy with a beloved, our hunger to find meaning through work, and a lifelong conversation within our own self. These are not easy relationships to navigate.
Our solution? Take a poetic view of your circumstances, and of yourself. Contemplate, what is alignment? And orient, principally, towards beauty. We do not believe a man’s relationship success can ever be separate from his relationship to all life.
After decades in the field, dating coaching is straightforward for us. A deeper form of leverage is coming to feel your life as a mythic narrative—where there’s meaning even in darkness as it brings constrast within the frame, imbuing what is bright with more colour. To conceive of your life as a story you’d die to live more of, an epic in which you’re both author and protagonist? If you were wondering how to be magnetic, this is how!
Let the never-ending self-improvement project go, and transform your life into art.
At the center of everything is the Vita Amorata framework—a philosophy that every Guildsman puts into practice, in his own unique way.
Zan’s Core Frameworks:
Gravitas & Your Role in History – Reframe every failure, every rejection as essential to your myth. This self-acceptance—this ownership of your entire story—is your gravitas.
‘Sub-Communication’ – Step back, see beneath her masks, and watch all the non-verbal dynamics play out. Remain in the driver’s seat, confident about what comes next.
Rhythm of the Interaction – Set pace correctly, balancing authenticity and mystique. When you trust your dignity, women turn their gaze back.
Animated Energy – Cultivate the curiosity and spark that makes first impressions memorable. Establish safety that allows women closer while you keep your center.
Masculine Edge Training – Conviction, grit, desire made manifest. Break free of the ways you compromise erotic energy and touch the dark power within.
Dying for a Cause – What wants to exist in this world because of you? Legacy thinking beyond personal satisfaction.
Jordan’s Four Pillars:
Within these pillars is a complete psychospiritual map: from dissolving emotional blocks and mind-made limitations… all the way through to sublime states and initiations.
Liberating Sexual Presence – Embodiment and sexual fantasy alchemy. Reclaim sexuality as sacred force, not shameful burden.
Initiatory Travel & Depth Psychology – How to make travel truly transformative, harnessing the great uknown for genuine becoming. Peak state practices and the art of initiatory sabbatical.
The Yoga of Beauty – Train yourself to perceive beauty more deeply, so you’re inherently more touched by women, others, life itself. Restore enchantment to a disenchanted world.
Foundations of Aesthetic Leadership – Take the Vita Amorata into your art, business, and leadership. Become a cultural change-agent, and hone how you embody ‘thought leadership’.
Shared Themes:
Sacred in the Profane – Find the sacred in daily moments. Life as a continuous encounter with beauty. Gathering and celebration, first.
What We Would Do – Don’t get bamboozled: this is a Practical Guild raised in hard-won street smarts. We’ll share the hidden doors and secret stairways we don’t (can’t!) mention in the podcast.
Whether you’re a captain of industry or fresh out of school, the dynamic is the same: there is an itch in the body. You’re overwhelmed by the presence of an attractive woman, you tuck (or was it untuck?) your shirt, and you fail to put your best foot forward. Even your wife catches you in the cookie jar, and you pretend it wasn’t you! Just as you thought your self-worth was handled, the desperado pops up: and when your high-noon trigger finger hesitates, that’s how you get shot in the heart!
We stand on this earth as different men. Different shapes, different sizes, different stations.
But a woman’s beauty is the great leveller.
Some tell you to not put great beauty on a pedestal. Ridiculous! We all know that femininity in its fullest flow is among the most powerful forces in existence: what weakness—what hypocrisy!—to try and take her down from that place; to resist. I choose to stand among men that embrace their naturally-occurring worship, and raise themselves to the pedestal as well.
The Vita Amorata is a substantive methodology—decades of refined IP heading into ever-newer territory, brought together in a way you will not find anywhere else. The Guild is not about information. It’s a lifelong devotion to an art, through embodied practice, live exercises, and real-time application.
This is what you’ll be immersed in for 12 months. Here are the specifics for the year…
Dates & Specifics: What’s Exactly in the Guild
4x Quarterly Private Retreats
with Zan Perrion:
Recommended: arrive early on Friday. Leave late on Monday.
Gravitas and Your Personal Vibration — Winter Escape: Bali, Indonesia (Feb 27-Mar 1, 2026)
The Rhythm of the Interaction — Bucharest, Romania (May 22-24, 2026)
High Summer: Animated Energy — Vama Veche, Romania (Aug 21-23, 2026)
Casanova Literary Pilgrimage — Venice, Italy (Nov 13-15, 2026)
‘A Life of Beauty, in All its Forms’ — Winter Escape: Medellin, Colombia (Feb 19-21, 2027)
Locations confirmed 8-10 weeks prior to each gathering.
4x Weekend Intensive Masterclasses
with Jordan Luke Collier
Bring your yoga mat, comfortable clothing, and ensure you have privacy.
The Art of Initiatory Travel — Online (Jan 10-11, 2026)
Passion, Taboo, Aliveness, Libido — Online (Apr 25-26, 2026)
Openness, Perception and Beauty — Online (Jul 18-19, 2026)
Aesthetic Leadership: Transcendence and Influence — Online (Oct 3-4, 2026)
The Hidden Side of the Psyche: Intimacy, Imagination & Initiation — Online (Jan 9-10, 2027)
24x Intentional Mastermind Calls
Each call will give you prep-work and/or homework.
With Zan Perrion — First Sunday of every month, 10pm EET
With Jordan Luke Collier — Approx. every third Sunday of every month, 10pm EET
Also Included:
- Guild Salons (we gather once per week, when in the same city)
- Online community open around the clock — deep mentoring response
- Complete Masterclass Suite (Embodiment & Archetypes; Hidden Sides of Seduction & Relationships; Zan’s private recorded retreat series)
- Discounted access to live events and private coaching
Not Included:
- Extended private retreats (WWZD Live; Jordan’s location deep-dives)
- 1:1 coaching with Zan or Jordan
- Your travel and accommodation
Annual Investment: $10,000
Installment options available upon application
Important Notes:
- Nothing is recorded—to preserve the intimacy and urgency of each gathering.
- You’re part of developing new IP in real-time—the frameworks we create together shape the future of this work.
- Access to the Guild’s culture imbues you with a force—connected 365 days per year.
Having read this far, is it clear you have to be part of this?
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After your application is received, you'll be contacted by Zan or Jordan within 24 hours to schedule your assessment call.
Or, continue reading to see how the transformation unfolds over the year…
Your Year of Reinvention
The year follows a deliberate arc across four quarters—each building on the last, each amplified by location and theme. This isn’t a rigid curriculum. The Guild is evergreen: new members can join any month, topics spiral back and deepen, conversations adapt to who’s in the room. Personal feedback and coaching, timely to what you’re going through, trickles down from our larger discussions—and is followed through with direct responses online.
Participants marvel at how the themes we unravel seem to come exactly at the right time in their lives.
Here’s how the journey unfolds:
Quarter 1 (January-March): Foundations
You arrive in January excited, or with the pressure to level up now you’re in the Guild. Have you lived enough? Do you have what it takes? Are you honourable not among thieves or Amorati, but among Guildsmen?
We open the year with Initiatory Travel—how to leverage adventure for the dissolution of the outgrown ego, not mere escape or following the nomad trend. Zan gathers you in Bali for Deepening Your Personal Vibration—the interior quality that makes first impressions unforgettable. Thus, your self-awareness accelerates: dissolving limitations and self-critique, and seeing the world through different eyes.
Quarter 2 (April-June): Deepening
Spring in Europe. We start to venture beneath technique.
The Passion & Libido intensive cracks something open—the taboos and sexual shame you secretly knew you were carrying—which allows suppressed erotic energy to vibrate throughout your body. Zan teaches the Rhythm of the Interaction: when to blurt, when to hold back, how to set pace correctly, how to hold your dignity and let her come to you. The inner and outer dovetail together.
As you learn to see deeper aspects of sub-communication you witness relationship dynamics play out in real-time, rather than react to them days or weeks too late. The cost of this clarity is that women and your fellow Guildsmen see through your masks, too. Such empathic mirroring can cut a man in tears—not tears of sadness, but release.
By June, you’re taking casual first dates to places you wouldn’t have dared take them six months ago.
Quarter 3 (July-September): Integration
High summer. Everything gets looser, more embodied.
The Yoga of Beauty teaches you to perceive everything poetically—training your nervous system to be more touched by women, others, life itself. You notice things you used to busy past: the architecture of an old city, the sweet rhythm of silence, the beauty she lets slip when she thinks she’s unobserved. Zan’s Animated Energy work shows you how to establish safety that allows her to come closer, while in the mischief of vacation time.
By September, the question isn’t ‘how do I claim this sort of Goddess I seem to keep missing?’ but ‘how do I further tweak this way of living, so it’s inevitable she’ll want to stay in it?’
Quarter 4 (October-December): Emergence
Venice. Literary pilgrimage. Falling leaves. And the rooves of the prisons Casanova broke out of; the casinos and suites where he pleasured his many conquests. Seduction and romance come home.
The final quarter is about legacy and contribution. The Foundations of Aesthetic Leadership inspires you to take the fruit of your life’s peak experiences, and press them into your art, your business, and the world… as the very fire the next generation will need.
By December 2026, you turn around and realize: I feel rooted in my body. Women notice. I choose the one I want, knowing I won’t lose myself as our commitment deepens. And with that handled, I’m ready to begin.
Quarter 1 (January-March): Deeper Foundations
Returning to where we started, but a league or two deeper, you notice how everything absorbed during the year takes on several new degrees of meaning.
Allow every relationship, every new experience, to be reinterpreted, as we move through similar – but evolving – terrain once again.
Throughout the year: 24 monthly masterminds with Zan and Jordan, Guild Salons when you’re in town, daily community engagement. Your specific relationship dynamics, challenges with that particular woman, internal blocks—will all be addressed within these conversations.
Living poetically starts today. From Month 1 forward, you practice as a Guildsman—already worthy, not waiting to until Month 12 to ‘arrive’. It requires you to confront the question: how do you live, if not tucked in your comfort-zone story of not being ready, with all those pleasant little addictions like ‘more inner work’?
This is a transformation from seeker into sought. Ready when the Goddess next appears.
And yet, four things stand in your way. Cultural forces, larger than any of us can take on alone.
Cultural forces that—despite how badly we each resist—burrow, nest, and writhe beneath our skin.
Four Enemies: Outside and Within
To experience what you crave in this life, you must be a stand for your beliefs.
Meaning: when the world or when women challenge you, not a part of you trembles when you speak what’s good and true.
But standing for our beliefs is hard when so many forces attack what makes us men.
In today’s world, we see the dominant culture crusading against four holy things. The effects of this battle aren’t easy to speak: we’re just lightly aware of how deeply we suffer them:
1. The Assault on Male Sexuality
Culture has declared war on the penetrating sex. Too much and you’re predatory. Too little and you’re weak. Like bad village demons, our eroticism has been driven to the shadows, called toxic, and shamed into web-browser windows whose history you delete after use. There are countries where the young have given up on the act; generations—and not the elderly!—that complain when a minute of it is shown on TV.
I get that our sex education comes from unenlightened sources. And when so many of us close the bedroom door, what’s erected in our shame are the walls of performance—and this is how those #metoo stories begin.
We know that men around the world have trespassed and abused: but not all. The first stand of the Guild is that, the more we bring it to light, the more a man’s sexual nature is a force of love and good. After all, it’s the regained trust and the sacredness of real love-making—not the therapist’s questions—that completes a cycle of healing.
We utterly reject this hateful conclusion that says man’s sexuality is inherently hostile.
2. We Have Turned Our Face From Beauty
For a century, conceptual tricks have replaced soul-nourishing art. It started with a urinal in an exhibition hall, and it trickled on down from there. One time, I traveled half the world to arrive in a capital of culture, walked half the city in the rain, feet sloshing in cold socks as the sun went down and the cough set in. But surely it’d be worth it, I told myself. What awaited inside? Balloon animals and graffiti.
I long to be paralysed by the gravity of wonder, to punch the air over and over in fits of sublime triumph, to have my life reoriented by a 50-foot mural, to float on beauty’s current, like a bird…
But they closed down the local auditorium (couldn’t make rent), and replaced it with a soap shop. Good job I have a phone in my numbed hand to scroll on past the pain.
3. The Disenchantment of the World
We lived amidst a grapevine spun of myth and imagination. Travelers would tell you of the pass, the hostel, the beach, the girls of Montevideo—these tales would kindle the dead wood of your imagination and set your dreams aflame. And when you arrived: the image in your mind and the visage of real life. Wonder or devastation, you never quite knew! Either way, you’d go back and you’d add to the lore.
Now? Youtube will guide you, and you can walk without standing. Videos in 4k of every blemish, every misplaced piece of trash. When you arrive somewhere new, everyone knows who you are. We are running out of dreams because the images are pre-provided. Romance is a faculty, and this is how it ends. You have to take journeys without maps. The unknown must be allotted its commensurate level of mystery.
4. We Have Been Rendered Pieces of Technology
Poverty is spending your weekend with a productivity book.
For years, I spent all my cash on coaching programmes, communication seminars, self-improvement. Reading in my leisure time how to get more done. One day it struck me: business used to pay for employee training. I’ve spent a decade of my life savings trying to human-resource myself. When the banks ran out of money, the corporations pulled off their heist: the gig economy grants you autonomy for life. The price is forever anxiety.
But what gets measured gets managed, they say. So we count every last bean: our macros, our micros.
Replica bros, lines and lines of them, one on top of each other, in the gym, at the protein bar, tracking every gram of fat, every step, logged in the phone, as if any of it—when their eyes close a final time—matters a damn. Bros, mass-produced as if from a factory, all optimising for the perks of life, not a single one of them with any vibratory difference. And I see it in their eyes: the bigger the muscles, the larger the fear. They have knowledge of their diet, all right. But no understanding of the Self.
To be charitable, we self-optimise to gain a shred of command in a world whose anxiety would otherwise flood us.
There is a point where self-improvement goes beyond helpful, and becomes total. In the Guild we encourage you to sail in the opposite direction: to reckon with ultimate meaning, and face the wild headwinds of fear. You cannot ‘optimise’ your way to myth, neither can you bean-count for gravitas. We treat each other like we treat our phones.
Men’s culture is lost in the bardo—the space between death and rebirth. Our old heroes deconstructed, the magnanimous force of them bleached and washed away.
Like mad Samurai, left in the jungle and forgotten to time, the Guildsmen come out screaming. We’re fighting a war on two sides: toxic masculinity on the right, and sterile sycophancy on the left. It’s time to let that hair grow out on your chest, and to bury the manosphere in literature.
As Zan has said, man has only ever searched for three things in this world:
The source of light
The perfect note
An alabaster girl.
We have become distracted.
In the Guild, we create a world where these quests are facilitated.
But these aren’t just principles. Despite all the world’s tumult, here’s radical proof they work…
What Happens to the Men Who Go ‘All In’
How many happy marriages have we now seen begin?
I just got off the phone with my California client, who’s celebrating a year of marriage to his California girl.
He was beaming, said the wedding day was like every birthday and Christmas of his life rolled into one. Said he’d never known such bliss, such transformation, and that everything about the way he embodies himself has changed in just this year. He says their love seems to grow deeper in ways he cannot fathom, their house pervaded by this endless sense of peace.
You should quit everything and move immediately to Cambodia, I told him. There’s simply no way an American woman will ever make you feel like a man.
We sat there a moment in smiling silence.
Are those guys in the comments still blaming women for not being feminine enough? he laughed. Haven’t they had the insight that the real thing to change is within?
I shrugged.
With each year that passes, there’s simply more work to do.
Here’s what one man wrote the last time Zan and I taught together:
Sometimes, the subtlest inner shifts lead to the most extraordinary encounters.
But sometimes, the greatest ‘myths’ are built from pain we can’t ever fathom.
Here’s what one man wrote after his marriage ended, when he spent a full year with us in different places, rebuilding himself from zero:
Thom never made it to San Diego. He came to our next event in Colorado and stayed there. Within a year he married a woman he met there. A decade later: kids, still together. I’m hoping those 30 lbs stayed off this time.
What these men had in common wasn’t talent, experience, or starting point.
It was hunger.
The willingness to pursue truth at whatever cost. They gave themselves time—not to fix themselves, but to explore truly living as the men they already were.
And Grace met them there.
The Guild gives you the same level of mentorship with both Zan and I—but we ask you to bring the same hunger. There is permission to get it wrong, make mistakes, kill your vanity with embarrassment, whatever. We want, all of us, to risk our hearts. Sailing straight, they will not break.
Knowing you’ve had dynamism in the world of women makes you unafraid to settle for mediocrity. It gives you fearlessness to commit—you choose your woman from abundance, after having lived a full adventure.
This is what’s possible. Are you leaning in?
Your Investment
This isn’t tuition for a course. It’s membership in a year-round creative community. Council with a rare calibre of men.
Annual Investment: $10,000 (Installment options available upon application)
The Guild is designed for depth, not scale. You’ll know the other members’ names, stories, struggles. The monthly masterminds remain intimate conversations, not webinars for hundreds. This is council with a rare calibre of men—practicing the Vita Amorata together, not consuming content alone.
The container is open now. Membership begins the day you enroll, and runs for an entire year.
Note for desktop users: If the message isn't auto-filled in WhatsApp after submitting, don't worry — just copy the text shown in the WhatsApp browser window and paste it manually into your desktop app.
After your application is received, you'll be contacted by Zan or Jordan within 24 hours to schedule your assessment call.
What Guild Members Receive:
A year-long container with both Zan and Jordan—live retreats, online intensives, monthly masterminds, daily mentoring. You’ll be part of the culture as it’s being created. You’ll know each other’s names, stories, struggles. You’ll receive your member number as part of the lineage.
On Travel:
Yes, Zan’s quarterly retreats require international travel—locations vary year to year, with 2026 including Bali and Venice.
If you’re worried you won’t make all four: most participants attend two or three. We understand—work, intercontinental flights, life. There are many ways to deepen over the year, including local Salons and the online container.
And yet, for the man in a clutch moment of reinvention… maximising his experience of beauty this year… traveling to these cities in this company becomes the most iconic year of your life.
No Money-Back Guarantee:
This isn’t an info-course, it’s an intentional container. Guarantees shift commitment from you onto us, which undermines the ownership this path requires.
You already know what we stand for. You can feel our depth of commitment.
Take your time. Do your homework. If you’re naturally an Amorati and want to be a Guildsman, join us. We will bring everything we have to the table. The rest is yours to step into.
When your year completes, we’ll sit down together and decide if you’re ready to continue. Nothing auto-renews. Continuing is a conscious choice, both ways.
The early members are shaping what the Guild becomes.
If this is getting your pulse thumping, apply today.
FAQ
You likely have questions. Here’s what others have asked…
1. Do you have to be good with women to join the Guild?
No. There’s no ‘level’ we expect you to have with women.
Whatever your station in life, dynamics with women get us all in over our heads. Whether you’re a billionaire or fresh out of school, the dynamic is often the same: we’re overwhelmed by an attractive woman, we subtly adapt ourselves, and fail to put our best foot forward. We sabotage what we say we want.
The land of women is a great humbling ground.
Most men discount the qualities they already embody, the attractiveness they already are. Often this is more about recognition than 10,000 hours in the dating pool. Zan and I will get as granular as you want when it comes to Jedi-level nuances of things. But the ultimate leverage is how you relate to your own existence.
We simply expect courage, a learning mindset, and that you come out of the closet with just how much you want what you want. To the best of your ability, you’re stepping forward toward what matters.
Frankly, we’re a bit more worried about the men who want to be really good with women, rather than meet really good women and be good to them.
2. You attack self-improvement, but isn't this a coaching program?
Fair question—that is the elephant in the room.
Here’s the difference:
Self-improvement says: you’re deficient. It’s going to take some work to resolve yourself, to be that future you. And no matter how far you go, there’s always more work you can do. The Guild says: you’re already realized. What if you lived as if nothing was missing?
Can you feel the kind of shift this one core assumption can bring?
We’ll use coaching tools throughout the Guild, as and when needed. But the premise shifts. Here, you’re not trying to become someone new. You’re removing the habits that hide who you are.
The Guild is culture, not optimisation. We’re poets, not engineers. And at every juncture of our time together, we will invite you to express and create—not just work and heal for some hoped-for tomorrow.
3. Can deep transformation really happen over Zoom?
Yes. The work I did with Steve and Tony (from the testimonials above) all happened online. The depth achieved when we focus everything on such a call is extraordinary.
One man wrote to me after completing a two-month online group: ‘I was skeptical about joining. The idea of tackling such profound topics over Zoom calls seemed daunting and completely unrealistic. But on the first Mastery Coaching Call, I was already blown away at the healing and transformative power of Jordan’s work—and at his immense generosity with his time, compassion, and curiosity. I developed profound awareness of my body. I felt emotions I didn’t even know existed. I connected to deep parts of myself craving love and attention.’
Zan’s quarterly retreats are in-person (Austin, Europe, Rome, Venice)—because the overall context of Zan’s life and passions require the pilgrimage, the breaking of bread, the being caught up in that spirit.
But presence, connection to one’s feelings, spiritual and psychological unfolding… all can be worked intensely, even 12 time-zones away. We’ve created extraordinary shifts in men, in ourselves, for years.
The Guild combines both live and online intentionally.
4. Will there be recordings?
No. This is deliberate.
None of the calls, intensives, or retreats will be recorded. This creates intimacy and allows deeper vulnerability. Something golden could be said at any time.
If you live on recordings and content consumption, this isn’t for you.
If you want real, gritty conversations you’ll remember forever—the kind that compel you to be present and change you because you were there—then this is for you.
Put the calls in your calendar and draw rings around them. Be excited!
5. What's included in the $10k membership vs. what costs extra?
Included:
- 4 quarterly private retreats with Zan (live in Bali, Romania, Venice, etc.)
- 4 weekend intensives with Jordan (online)
- 24 monthly masterminds (12 with Zan, 12 with Jordan)
- Guild salons when you’re in same city
- 24/7 community platform access
- Complete masterclass suite (all courses)
- Discounted rates on future live events and 1:1 coaching
NOT included (separate investment):
- 8 optional extended retreats (WWZD Live + Jordan’s location deep-dives) – available at Guild member discount
- 1:1 private coaching with Zan or Jordan – available at member rates
- Your flights and accommodation to Zan’s 4 retreat locations
6. What is a Guild?
A Guild is a collection of artists, artisans, or craftsmen dedicated to their work for a lifetime. Their dedication is lifelong because it’s an expression of who they are.
Think of the Writer’s Guild or the Artist’s Guild. There are master-types and apprentice-types, but overall we are peers. We recognise a deep lineage of practitioners who’ve taken our collective craft to where it is today. We draw strength from togetherness, and by working together, we ensure the art and practice we identify with endures for generations.
We did not invent the Amorati archetype—just named a quality of masculinity that many of us feel as part of us. The Guild is where we practice and embody this way of being, as a gift to our wives, our lovers, our children… and as a critical ingredient of the work and leisure we pursue.
7. How does the application process work?
Few are denied—only very wrong cultural fit.
If you’ve read this far, you’ve self-selected. The application is less for us to filter and more for you to enter the energy of the Guild. Think of it as onboarding rather than an exam.
Schedule a call with Jordan, Zan, or Sorin. No sales reps. We’ll discuss your situation, answer questions, assess fit. We’ll explore what you want from this, why it matters to you, what the real root of your desire is, what your deeper dream looks like beyond your starting goal.
This isn’t a generic program where you’re a passenger on a bus. The Guild is custom-made to your journey. The Guild brings every member’s journey together. We’ll support you in manifesting the outcomes you most want—addressing your personal goals, sticking points, and circumstances. You’re not joining a curriculum. You’re joining a living practice that adapts to who you are.
8. Do you offer a guarantee or money-back policy?
No.
Guarantees shift responsibility for results from you to us, and allow you to hedge rather than commit.
If you’re uncertain about joining, take your time. Reach out with questions. Do your homework to find alignment. We’ll bring everything to the table. It’s our mission and legacy: we’re inseparable from this work.
9. Can I renew after the first year?
Yes. Guild membership does not auto-renew.
When your year completes, we’ll sit down together and decide if you’re ready to continue. Nothing happens automatically—this is a conscious choice, both ways.
Returning members receive consideration for renewal based on their engagement and transformation throughout the year. We’re building a long-term lineage, not a revolving door.
10. Can I join mid-year, or do I have to wait for the next cohort?
The Guild has evergreen onboarding, so we take new members on every month.
If you join in April, or in June, you’re not “behind”—topics spiral back, conversations adapt to who’s in the room, your personal journey begins wherever you enter. The quarterly arc is a guide, not a requirement. We will introduce you around, and make sure you meet the Guildsmen who’ll be most impactful for you.
Annual investment is $10,000 regardless of entry point. You receive a full year of access from your join date.
11. It seems that some of Zan’s retreats are not confirmed. Where will the retreats be, and when will we receive final confirmation?
Two of Zan’s four 2026 retreats are confirmed: Bali (Feb 27-Mar 1) and Venice (Nov 20-22).
The remaining two gatherings—spring and summer—will be announced 8-10 weeks in advance. Locations are chosen based on Guild energy, member hosting opportunities, and where the work wants to go.
Past retreats have gathered in Bucharest (symposium culture, autumn light), coastal Romania (bohemian beach town, high summer), and Lithuania (Baltic midsummer, forest and sea). Each location is selected to amplify the work—places where artists have gathered for generations, where the very air carries mythology. We have strong invitations to host in Austin TX, Las Vegas, and Miami. A North America retreat is important in our yearly plan.
Why this approach?
The Guild isn’t a tour package. It’s a living practice that responds to the men in the room. Zan keeps these two retreats flexible so the locations can serve what’s emerging in the brotherhood. Some years we return to beloved cities. Other years we venture somewhere new.
If you can’t attend all four retreats, that’s understood. Most members attend two or three. The live gatherings are part of the Guild’s richness, but the transformation happens across the full year—monthly masterminds, online intensives, daily community, and local salons when you’re in the same city.
12. When did the Guild launch?
The Amorati Guild opened in December 2025. We’re currently in our first year—the founding cohort is shaping the culture in real time.
If you join now, you’re still part of the early days. The late-night conversations, the inside jokes, the creative collaborations—it’s all being forged together. You haven’t missed the origin story; you’re stepping into it while it’s still being written.
New members integrate seamlessly. The Guild is evergreen—topics spiral back, your personal journey begins wherever you enter.
If you’re ready, here’s how to claim your place…
‘Will Re-Orient Your Entire Bodily Sense of Yourself’
Even if you’ve been living and practicing the Amorati message well, I would bet good money on something: at least a part of you has quiet-quit the attraction dance.
A small part of you, who once burnt his hand on the stove perhaps, is watching from the rafters. Keen to see how others create that sublime form of love, how they shake off their rigid attachments, and learn to truly live.
You never quite know when it will happen.
An everyday party at a hotel pool… you lock into conversation, everyone else just fades away.
Then, the next day, eight hours—the most intense conversation of your life. You’d probably be embarrassed to say this, but when she holds you, you feel her feminine spirit. Your senses are so sharp you see every hair on her body, every goosebump. You no longer feel your definitions. You are one.
I have no idea if this could have happened, he wrote later, if it wasn’t for the Amorati course. If I didn’t know it was possible.
Tony had spent twenty years pleasing women, seducing women, circling around good partners but always feeling a niggle, a twinge. I guess they all fell too easily, failed to stretch him to a certain place.
Those days are over. Eight years after the hotel party, he and his wife are devoted to each other. He got the Goddess. Landed her. Married. Kids.
In questions of true love, which make the great mass of men shrunken and shaky… which have the boys of the world play calculated card games, or choose the women their heart knows are second best…
— What if you were a little more in your body; owned your purpose a little more? What if you could see beneath her masks?
— What if you found your singular, brilliant point in the vast fabric of space-time, and glanced at her from there?
It was quite something to meet my partner in crime. Despite every jab and objection, despite every last defense keeping her heart from its vulnerability, she unraveled into a state of surrender. It’s a good job you knew how much I liked you, she told me. Otherwise I would never have known!
When a man finds his equal and opposite, and her devotion lands on him—and no part of him denies or disbelieves it—it’s as if the whole world explodes into an infinity of shimmering atoms. True love reorients a man’s entire bodily sense of himself. What a ride—what a shock!—to know you are the ground it takes now to lead her.
Obtaining this sort of gravitas requires a fundamental consciousness shift. It requires stopping the freight-train in motion: what can I improve to get what I want? and learning to lay back in the sun: who am I when I renounce all those schemes of self-fixing?
To stand this way in the world requires the courage that spooks people. What if I offered you a year to ease out of preparation mode, to stop telling yourself you’re not ready?
No more near misses with the women who blow you away.
And when that haunting question: when is it ever going to happen for me? has been answered—she stands at your side, eyes aglaze, her whole being gushing in devotion—you are free to contribute radically to the world. No longer living or giving from obligation, pushing ideas, sacrificing today for future freedom. Instead: building a whole new world from overflow.
But you will not leave the Guild ego-boosted.
You should leave silenced—as if sailing back from the centre of the earth in a small, battered boat, the river smoking, your skin leathered through dirt and blood and heat and your eyes shock-black with what you’ve seen.
This is not bookstore self-improvement. It’s transformation through aesthetic encounter—where beauty, in all her forms, dishevels the many volumes of your old stories, and thins your current sense of self into vapour. This is about slowing down, letting your angst fall into gravitas, and gaining the wisened sort of magnetism that always waited up-river for you. A vision of a man future Guildsmen, future Amorati, your future teenage children, will live into.
It’s time to come fully down from the rafters.
After all, what always connected the Amorati was hunger. Hunger to pursue a life of beauty, which is to pursue a life of truth, at whatever cost.
The table is set.
Wanna feast?
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After your application is received, you'll be contacted by Zan or Jordan within 24 hours to schedule your assessment call.
~ Zan Perrion, Sorin Dinca & Jordan Luke Collier
Ars Amorata